THE NARRATIVE STUDIO
Where founders build their narrative.
A narrative studio for founders on the highway to scale
A radical point of view,
A bold vision,
A strong positioning.
Tech leaders use a sharp narrative to engage customers, teams, investors, and future hires.
We work hand-in-hand with founders and exec teams to reveal their new category and align teams and ops with their vision.
A strategic narrative
for your next growth chapter
Build a company everyone wants to work for.
CULTURE
Master a sales pitch that elevates the conversation.
SALES
Boost marketing impact with a radical story.
POSITIONING
Feel confident to meet high ambitions.
LEADERSHIP
Where founders build their narrative
We pull out a story you truly own
Strategic Narrative
Unlock a new chapter for growth with a fresh narrative. In 6 weeks.
> Reconnect with your purpose
> Reload your equity story
> Build up a radical positioning
> Align your team & ops
For scale-ups.
Product Positioning
& GTM Messaging
Write for growth and sales.
> Identify sales pains & struggles
> Craft key messages for your target customers
> Update website and sales deck.
For growth-stage start-ups.
Narrative Training
Learn how to bring clarity and vision when pitching your ideas.
> Online masterclass
> Collective workshops
> 1-to-1 coaching
For early-stage founders.
SOUL
We believe in soulful companies
WE WANT AN EXCITING, PROMISING, RADICAL FUTURE.
For that to happen, we need:
Less A/B testing, and more creative courage.
Less executives, and more pioneers.
Less playbooks, and more soul.
We founded SOUL in 2020 to provide founders with the strongest soft skill they need to own: the ability to turn their grounded intuitions into a new game for millions of users.
We are a duo of creative advisors, experienced and passionate about bold narratives that power sales, engagement, influence, and true innovation. 10+ years of designing business strategies with CEOs of innovative brands & industry leaders.